What is a promotional brochure？

A promotional fold is one of the most common printed materials, usually a paper promotional material made to expand product, event, or brand awareness. It is a type of paper mobile advertisement. This article will provide a brief explanation of the characteristics, classification, and application of promotional brochures.

01 The characteristics of promotional brochure

A promotional fold, as the name suggests, is for the purpose of promotion, which naturally aims to achieve promotional results. Excellent promotional folds not only need a beautiful appearance, clear priorities, but also full of details and thought-provoking.

Often successful promotional brochures have unique appeal in their content, which can leave a deep impression on others and ultimately be fed back from the data.

02 Types of promotional brochures

According to the number of finished pages of promotional brochures, they can be divided into two fold, three fold, four fold, five fold, six fold, and so on.

According to the folding method of promotional leaflets, they can be divided into:

(1) Bag folding: It is a folding method from the outside in. Also commonly known as three fold, it is the simplest folding method.

(2) Organ folding (fan-shaped folding): A folding method similar to a fan, usually within 60%, which is more cost-effective.

(3) Folding: It means folding the two sides of the paper in half, with only one crease.

(4) Cross Fold: First fold left and right, then fold vertically, and after unfolding, there is a cross shaped line in the middle.

(5) Close the door folding: Fold the folding page along a quarter fold line from left to right and inward, just like closing two doors.

(6) Fold the door back in half: Fold the door back in half (with three lines).

03 Application of promotional leaflets

The application of promotional brochures is very extensive, mainly divided into profit oriented, science popularization oriented, and public welfare oriented.

Among them, profit oriented promotional brochures are mainly aimed at users by enterprises, ranging from state-owned enterprises, listed companies, small street restaurants, etc. They can promote their products, activities, etc. through promotional brochures.

The promotional brochures of popular science and public welfare nature are often government units or special organizations, mainly targeting important popular science knowledge or promotional themes released by the general public.

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